Did you know that roughly 92 percent of online adults in America perform at least once search on a search engine per day? On that note, Google receives roughly 65 to 70 percent of the internet search engine market share. Search engines are without a doubt among the most valuable and widely used sites on the internet, and even play into how effectively a company can market itself.

Roughly half of all consumers start researching a product or service by using a site like google, which is much higher than those who visit company websites or inquire via social media. In addition, 65 percent of mobile internet users rely on their smartphones or tablets to find a local business in order to make a purchase. Clearly, in the world of internet marketing, search engines are one of the most valuable tools.

Google rankings really matter. The “PageRank” algorithm process google uses is named for Larry Page, a co founder of google, and plays into the importance of websites. Better made websites that people visit more often are more likely to have higher rankings, and companies with higher rankings are more likely to do better economically. In terms of online marketing, search engines are extremely valuable, as people are always looking things up.

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