The Importance of Ranking Highly on Google

Did you know that goats are used to mow the lawn of Google headquarters? In addition, Google founders used LEGO bricks to create a hard drive storage compartment when they were first testing their PageRank algorithm. Although Google has some unconventional habits, it still owns approximately 70% of the search engine market share. In order to increase your search engine rankings, Seo, or search engine optimization, must be utilized. By doing so, your website will receive more traffic than ever before.

SEO helps make your website an organic link on search engine rankings. An organic link is a link to a website that appears as a result of certain keywords being searched for. In fact, over 40% of users click on the highest-ranking organic link. Additionally, nearly 80% of users only click on organic links and ignore the sponsored ads that also appear on search results. By becoming a highly-ranked organic link, your website will benefit from a significant increase in traffic.

Nearly five billion internet searches are performed every month worldwide. Each time certain keywords are searched for, your website should rank highly on the search engine results page in order to receive a portion of this traffic. In fact, 80% of consumers search for a product online before they make a purchase, and this leads to 200 billion dollars in annual e-commerce sales. As long as your website is ranked highly on search engines, especially Google, your website can convert this increased traffic into more sales.

Google, which utilizes many fascinating additions, including the Google “doodle,” has become the most popularly-used search engine in the world. As a result, it is imperative that your website ranks highly on Google in order to receive more traffic. Search engine rankings are exceptionally important in the internet world, and by ranking your website higher, you will potentially see a considerable increase in sales.