Did you know that the vast majority of internet users’ begin their online experiences with a search engine? Or that nearly 1 billion internet searches are preformed each and every day? The bottom line is that in today’s world the internet is ubiquitous and more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include social media marketing, web design, and especially SEO.
First of all, when design is an essential aspect of online marketing; a high quality, informative website is the cornerstone of any effective comprehensive marketing campaign. However, while it is essential to invest in developing a website, it is also essential to invest in SEO, to ensure that your website is visible to consumers. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also crucial that a website appear in organic, as opposed to sponsored links: 70 percent of the links search that internet users click on are organic links. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing, as it is essential that companies cultivate their visibility online.
It is important to note that small business SEO packages are especially important, as a small business in particular stands to benefit from visibility in search engines. However, many times businesses, especially small businesses, simply don’t have the time, the talent, or the resources to preform SEO in house. Therefore it can be advantageous to consider an SEO service company or an SEO service firm. SEO services companies and SEO services firms can provide you with expert SEO packages and many offer special small business SEO packages. These small business SEO packages help to ensure that you website is visible to your target clientele. Overall, small business SEO packages can be a great investment.
