Finding out information on the internet is a lot easier if you use your search engine. which the experts say 88 percent of people over the age of 14 who go online looking for products already do. That statistic is for the year 2012. The majority of people going online every day start off their internet session by using their search engines. Once a user finds the information they are looking for, about 40 percent of them will go on to visit social media sites for even more information about a product. Most people want to know what their friends and colleagues are thinking and saying about products before they go out and buy, especially if it is a new product they have never tried before. When you can get first hand opinions from friends about products it can really helps you make up your mind about buying something new.
Also when users perform an online search they use relevant key words about the subject they are looking for. 42 percent of all online users will click on organic search results. These would be the top search results. When sponsored search results show up 70 to 80 percent of the users say they ignore them. People do not like to click on sponsored ads. Search engine optimization plays a huge role in online marketing as it generates organic search results that are not paid for. Every internet marketing firm knows how to use SEO reporting and Seo tools to optimize the chances of a website being found through an organic search.
Everyone has heard of the search engine Google and we all have seen the first ever tweet Google sent out on Feb 26th, 2009. It was the binary code for “I’m feeling lucky.” Every website owner wants his or her website to have a great search engine ranking in Google. The ranking your website has on Google depends on search engine optimization. The ranking affects where your website shows up in the SERPs. Of course, everyone wants their site to come up on the first page. The click through rates on organic results is 25 percent higher than on PPC click through, which gives online marketers a better chance for making more sales.