58 percent of consumers use search engines when they begin researching a product. This number overshadows the amount of people who visit a company website directly (24 percent ) and those who inquire through social media networks (18 percent ). It is vivid how beneficial employing search engine optimization (SEO) can be to a business.
Google rankings are in the cross hairs of Seo marketing firms. Since 75 percent of search engine users never click beyond the first page of results and between 70 and 80 percent completely eschew sponsored results, preferring organic links, the closer a website can move toward the top of the Google list, the better.
57 percent of B2B marketers claim that SEO is the most influential technique on lead generation. If you think about it, logically, it makes sense. If when an individual is in need of a good or service they Google it, they ignore sponsored links, and they remain on the first page of results, then making your website one of the top five organic links means it is seen, clicked on and considered much more frequently.
With all of this considered, it is easy to see how search engine optimization increases generated leads. SEO has a reach which extends beyond merely optimizing search engine placement. Over 88 percent of American internet users aged 14 and up researched products online in 2012.
40 percent of these people followed up on social media, looking for further information and reviews before finalizing purchases. Many reputable SEO plans will link SEO content to social media sites to capture these stray leads as well.
When a company optimizes their search result ranking and their social media prevalence, they are optimizing the amount of potential customers the business will receive. Discover the power of search. Discover a rise in revenue.