Category: Seo marketing

Responding to Big Changes from Google

Post author By SEO Packages
Post date October 7, 2013
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There’s been a lot of speculation over the course of the last month about changes in SEO marketing. With Google’s launch of Hummingbird at the end of August and release of Penguin 2.1 only a few days ago, many internet marketers and business owners are waiting with bated breath to see how their search engine rankings will be affected. Though Hummingbird seemed to affect only a small percentage of searches and Penguin 2.1 has supposedly affected only about 1%, many are concerned about ongoing attempts by Google to cut back on spammy links, especially in the face of looming loss of keyword statistics from Google.

There may be some uncertainty in the world of Continue reading “Responding to Big Changes from Google”

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Organic Search Results Produce More Click Throughs

Post author By SEO Packages
Post date May 30, 2013
6 Comments on Organic Search Results Produce More Click Throughs

Finding out information on the internet is a lot easier if you use your search engine. which the experts say 88 percent of people over the age of 14 who go online looking for products already do. That statistic is for the year 2012. The majority of people going online every day start off their internet session by using their search engines. Once a user finds the information they are looking for, about 40 percent of them will go on to visit social media sites for even more information about a product. Most people want to know what their friends and colleagues are thinking and saying about products before they go out and buy, especially if it is a new product they have never tried before. When you can get first hand opinions from friends about products it can really helps you make up your mind about buying something new.

Also when users perform an online search they use relevant key words about the subject they are looking for. 42 percent of all online users will click on organic search results. These would be the top search results. When sponsored search results show up 70 to 80 percent of the users say they ignore them. People do not like to click on sponsored ads. Search engine optimization plays a huge role in online marketing as it generates organic search results that are not paid for. Every internet marketing firm knows how to use SEO reporting and Seo tools to optimize the chances of a website being found through an organic search.

Everyone has heard of the search engine Google and we all have seen the first ever tweet Google sent out on Feb 26th, 2009. It was the binary code for “I’m feeling lucky.” Every website owner wants his or her website to have a great search engine ranking in Google. The ranking your website has on Google depends on search engine optimization. The ranking affects where your website shows up in the SERPs. Of course, everyone wants their site to come up on the first page. The click through rates on organic results is 25 percent higher than on PPC click through, which gives online marketers a better chance for making more sales.

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SEO Strategies that Work

Perfecting search engine optimization internet marketing strategies are an important step toward increasing your Google rankings, and as a result, potentially increasing the success of your business. In fact, Google rankings are so important that of the 100 billion global web searches each month, 70 percent of users only click on the natural, organic web query search results. An even more powerful number is that 75 percent of users never scroll past the first page of search results and 70 to 80 percent of internet users ignore those sponsored results advertisements that hang out in the side of your internet web browser.

What do you do with all of this Seo information? How do you incorporate it into your business plan to increase your Google rank? There are hundreds of SEO tools and sources that will analyze your website and provide you with comprehensive SEO reporting to increase your Google rank. These tools and analyses not only find inaccuracies or redundancies with your site, but give you valuable information on how to increase your sites search engine ranking and as a result, increase your sites Google rank.

Inbound leads such as SEO leads are a lot cheaper than other more traditional sources of leads, such as cold calling. Effective SEO reporting helps you also track the behavior of your incoming leads. How did the lead get to your site? How long are they staying at your site? Or where are they clicking on your site? These are all examples of additional SEO reporting that can help determine which marketing strategies are working and which need adjusting to increase your Google rank.

More than half of consumers research a product online before purchasing. Conversely, only 24 percent of users go directly to a companys site and a mere 18 percent inquire via social media. The search engine industry including Google is estimated to be worth more than $16 billion and that includes mobile users. There will be a continued increase in internet users who use their mobile devices to perform Google searches. By 2014, mobile internet usage is expected to exceed desktop internet usage. Higher SEO reporting numbers could lead to a potential 2,000 percent increase in site traffic. Increase of this kind of traffic could translate into a 40 percent increase to your companys bottom line.