Online marketing is what will be the main bread and butter of the advertising agency. Not television advertising. Not telemarketing. Search engine optimization is fast becoming king because people do not have the time for any other kind of marketing. Google, that company that began less than two decades ago when two graduate students built storage compartment from LEGO bricks to hold a 10 GB server, is going to be central to these endeavors.
Already Google tools have become necessary for many of the aspects of marketing. Search engine rankings can determine if a building stands or falls. Seo blogs have already sprung up on company websites because “When the Rankings Count”