Category: Online marketing

Responding to Big Changes from Google

Post author By SEO Packages
Post date October 7, 2013
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There’s been a lot of speculation over the course of the last month about changes in SEO marketing. With Google’s launch of Hummingbird at the end of August and release of Penguin 2.1 only a few days ago, many internet marketers and business owners are waiting with bated breath to see how their search engine rankings will be affected. Though Hummingbird seemed to affect only a small percentage of searches and Penguin 2.1 has supposedly affected only about 1%, many are concerned about ongoing attempts by Google to cut back on spammy links, especially in the face of looming loss of keyword statistics from Google.

There may be some uncertainty in the world of Continue reading “Responding to Big Changes from Google”

Online marketing Search engine optimization Seo blogs

When the Rankings Count

Online marketing is what will be the main bread and butter of the advertising agency. Not television advertising. Not telemarketing. Search engine optimization is fast becoming king because people do not have the time for any other kind of marketing. Google, that company that began less than two decades ago when two graduate students built storage compartment from LEGO bricks to hold a 10 GB server, is going to be central to these endeavors.

Already Google tools have become necessary for many of the aspects of marketing. Search engine rankings can determine if a building stands or falls. Seo blogs have already sprung up on company websites because Continue reading “When the Rankings Count”

Online marketing Seo reporting Seo tools

What Search Engine Optimization Can Do For You

Post author By SEO Packages
Post date July 8, 2013
4 Comments on What Search Engine Optimization Can Do For You

Search engine rankings can be improved by simple search engine optimization, or SEO tools. Search engine rankings are based on a number of aspects of your website such as how fast it loads up for someone and how much information is on it. When someone is using a search engine, the search engine ranking your website gets will depend on how good your web page is.

Only twenty percent of people click on advertised links, the other eighty percent choose organic results when using search engines. Organic click through produces twenty five percent

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Search Engine Optimization Does A Lot More Than Expected

Post author By SEO Packages
Post date March 11, 2013
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On February 26th, 2009 google posted its first tweet in binary code that stood for ‘I’m feeling lucky.’ Between 70 and 80 percent of internet search users will not even consider to sponsored results but, instead, choose natural and organic result links. Leads that come through Search engine optimization marketing methods have a close rate of 14.6 percent whereas outbound leads, like email blasts and cold calling, have a 1.7 percent close rate. Organic click through from search engine optimization generate 25 percent higher conversion rates than equivalent Pay Per Click traffic. Google’s PageRank algorithm is named after the co founder of Google, Larry Page.

Search Engine Optimization is a unique process that has somewhat changed the landscape of the way we do business, both marketers and consumers. With SEO marketing, consumers now have the power and ability to determine future approaches by advertisers and marketers because, for the first time ever, consumers control where they are going with website traffic, internet search results, and their online shopping habits. It is believed that most people who run an internet search do not even consider sponsored links anymore because they find them misleading and intrusive. This new trend has led to the rise of Search Engine Optimization and continues to grow. The idea behind Search Engine Optimization is to build online reputation, online visibility, and drive new traffic to the clients website. From there, the evidence shows that Search Engine Optimization online marketing helps build new business over 50 percent of the time. These numbers are explained to the client using SEO tools and SEO reporting, as well, so the client has a generally complete understanding of how successful the campaign is going.

Search Engine Optimization is a great way to improve the bottom line of a business but it is no overnight miracle. Over the long term, SEO marketing is a great way to increase consumer awareness by maintaining a professional and indelible image via the internet. Search Engine Optimization methods that are legal and generally accepted are with SEO blogs, Seo news articles, and engaging social media content. SEO methods become more and more successful based on the Google ranking algorithm where a keyword search correlates directly to how much traffic has been driven to a specific website thanks to organic and naturally occurring Search Engine Optimization search results.

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Online Marketing and SEO

More than ninety percent of adults who use the internet in the US perform at least one search a day, whether it is on Google, Bing, Yahoo, or one of the many search engines, and nearly half of the people using their mobile device do so to find product reviews, deals, or other important information online. Because of these statistics and the growing connectivity of today’s society, online marketing is a necessity for businesses if they wish to compete and grow their business. Traditional marketing and advertising media, sometimes known as outbound marketing, have a close rate that is less than two percent, while SEO (also known as search engine optimization) leads have a close rate that is almost fifteen percent. For this reason, it is important to be very aware of the methods of online marketing and their viability in the internet marketplace.

Traditional online marketing includes things like banner ads on websites, the ads you see on social media like Facebook, sponsored results on various search engines, and other outbound marketing techniques that many internet users ignore or abhor. SEO marketing is a relatively new phenomenon, but it is also largely successful in the long run. Because many internet users ignore direct advertisements, online marketing has evolved to increase your rankings in organic search results. By fine tuning your site’s content and offering other services for the aesthetics of your website, SEO marketing achieves visibility and increased traffic on your website because it will move up in the Google rankings.

Speaking of Google, many people see it as a monolithic Goliath in the modern search engine field because, in many cases, your website’s success depends on its visibility through Google. Some fun facts: during its humble beginnings as a research project, Google’s founders used LEGOs to store their ten 4GB hard drives that tested the PageRank algorithm, which is now what is used to determine your site’s relevance to the search words. This algorithm was named for a co founder of Google, Larry Page.