In today’s world, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design. SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider outsourcing SEO. Many SEO services companies and SEO services firms can provide you SEO packages. Interestingly, more and more businesses are choosing the route of SEO packages. A survey of 900 client side advertisers and agencies found that in house SEO declined from 51 percent in 2010 to 44 percent in 2011.
It is important to note that for small business SEO, especially, SEO packages can be a great option. Small business very often lack the time, the resources, and the skills to effectively preform SEO, so an SEO package can be especially worthwhile. A small business may also lack the brand recognition of a larger company, and so it is especially important they develop an online presence. Many SEO firms or SEO companies offer small business SEO packages, especially tailored to the needs of small businesses.
